Design is Everywhere

Design is Everywhere

Design is Everywhere. Such a profoundly factual statement. The concept is about unity for all design within the context of Caribbean culture. This vector illustration is a visualization of that concept, which doubles up as a social media marketing device for Verovitae Studios.

Various combinations of colours which are associated with tropical culture were used to identify with that culture. The purple background colour nicknamed Moonrise, occupies the sky because it is the least recognisable of the visual spectrum. The colour also appears within the Verovitae logo. Every blue seen in the design signifies the beautiful aquamarine seas symbolic of tropical waters, which are occupied by also locally based gold snapper fish.

Using Typography to Create

Using Typography to Create

Using Typography to design can be an intriguing and expressive way of creating fascinating images. To risk going into too much design related jargon, let’s start with the meaning of the word Typography. Typography is simply the visual component of the written word. In other words the styles and appearance worded matter takes is what we designers refer to as typography. Using the neoclassical Times New Roman in both Bold and Italicised in the example below shows how a simple change of the form letters take, can summon different emotional sensations. The Bold version commands a sense of order and purpose, while the Italicised forces the reader to slow down in admiration of the smooth flowing forms.