When we think about branding one of he first things that comes to mind is Logo Design. The truth is logo design is only small part of the branding arsenal your business can utilize at any point to help in getting your specific message across to clients. So what is branding?
Branding is the process of systematically creating a unique image of a business within the minds of your consumers. This is usually done through advertising campaigns and other marketing tools, that over time establishes a relationship between your products and consumers.
So Branding literally encompasses every single item that is associates your consumers to your brand. Some more information about the different types of branding elements can be found below.
Branding is directly inspired by culture, where what is trendy at the moment is usually what most persons gravitate towards. How your branding elements look, feel and are deployed, is also highly indicative of your goals and your business/venture’s goals.
Some branding elements also called “Touchpoints” that are commonly used by businesses are: